Guide
7 strategies to cut your Booking dependence in 2026
Concrete tactics for independent hotels that want to grow direct channel without losing occupancy.
Cut your dependence on Booking, Expedia and other OTAs. More direct bookings, lower commissions, higher margin for your hotel — backed by a hotel team that understands your day-to-day.
Over 200 independent hotels already sell direct with AlojaPro
25%
of your revenue goes every year to OTA commissions
Booking and Expedia control your sales channel — and your margin. AlojaSuite gives you control back: guests book on your site, pay directly, and you stop paying commissions on bookings that were yours all along.
Modular: start with the booking engine and add the rest when you need it. Everything integrates out of the box and shares the same database.
Turn your website traffic into direct bookings. Price comparison, flexible calendar, multi-currency and one-click confirmation.
Learn moreInventory and pricing synced in real time across all your OTAs. Low-availability alerts and automatic yield-management rules.
Learn moreKnow your guest: history, preferences, segmentation and campaigns. Turn the first stay into a returning customer.
Learn moreAutomated email, segmented offers and pre- and post-stay campaigns. All connected to the CRM and booking engine, no paid integrations.
Learn moreA boutique hotel in the Catalan Pyrenees that wanted to break its 70% OTA dependence. After deploying the full AlojaSuite (Engine + Channel + CRM + Marketing), direct bookings grew from 18% to 55% of the total.
"We trusted AlojaPro because they're hoteliers who understood our problem. They'd faced the same direct-sales challenges, and that convinced us completely."
+37%
Year-over-year direct-booking growth
−42%
Reduction in OTA commissions paid
€180K
Annual net commission savings
3.4×
ROI on the AlojaSuite investment
We're not a startup. We belong to a hotel group with over 50 years of operations. When we help you, we speak your language — a hotelier's.
We belong to a group with 50+ years in the tourism sector. We're not going anywhere. We're not getting acquired. Your booking engine will still be running 10 years from now.
You talk to people, not a chatbot. A team in Calella (Barcelona) that knows your hotel by name and responds in hours, not days.
Every new feature comes at no extra cost. No surprise upgrades, no tier traps. A single plan that evolves with you.
Start with what you need. Activate CRM, Marketing or Channel Manager when you're ready — no migrations, no integration rework.
Over 80 native integrations: OTAs, payment gateways, PMS, Google, Mailchimp, Stripe and many more. No custom builds.
We estimate your annual saving from shifting part of your OTA volume to your direct channel. A conservative estimate based on real data from our customers.
Estimated annual saving
€38.500by shifting 30% of your OTA volume to direct sales
Calculation: OTA revenue × average commission × % shifted to direct. Based on a gradual migration of 30% of current OTA volume to your direct channel over the first 12 months.
Join AlojaPro's partner program and resell AlojaSuite to your hotel portfolio with preferential terms and dedicated support.
Over 40 hotel agencies and consultancies are already part of the AlojaPro Partner program. We look for serious agencies with portfolios of independent hotels in Spain, Portugal and LATAM.
Guide
Concrete tactics for independent hotels that want to grow direct channel without losing occupancy.
Case study
A step-by-step breakdown of the project, the tools used and real before-and-after figures.
Trends
Data, average OTA commission figures and the evolution of direct channel over the last 5 years.
Request a free 30-minute demo. We'll walk you through AlojaSuite using real data from your hotel and put together a tailored plan — no obligation.
No card · No commitment · Team in Calella, Barcelona