Complete profile
Personal data, contact, nationality, preferences, allergies, internal notes. The guest's entire history on a single screen.
Product · AlojaSuite
Know every guest. Turn them into a returning customer.
The AlojaSuite CRM builds a full profile of every guest who passes through your hotel: history, preferences, satisfaction. Turn the first stay into a relationship that lasts years.
Your data · Your guests
Native GDPR compliance
Unlimited history
EM
Elena Martínez Soler ★ VIP
Returning customer · 7 stays · Last: 4 months ago
Send personalized offer
7
Stays
€4.250
Lifetime value
9.2
Average NPS
100%
Direct site
History
Preferences
Communications
Internal notes
Last 3 stays
Dec 15-19, 20254 nights
Valley-view suite · Anniversary
€720direct site
Mar 8-11, 20253 nights
Superior double room · Business
€480direct site
Aug 22-26, 20244 nights
Family studio · Holiday
€760direct site
Detected preferences
Room with a view
King bed
Late check-out (accepts extra fee)
Breakfast included
⚠ Allergy: nuts
★ Enjoys welcome cava
+40%
Bookings from returning customers
100%
Guest data is yours
9.1
Average NPS on active customers
∞
History with no limits
How it works
From anonymous guest to returning customer, with data
Every guest interaction with your hotel enriches their profile. The next time they come back, you'll know what to offer.
1
The guest books
Their profile is created automatically from the booking: details, dates, room type, source channel. Without reception having to lift a finger.
Profile created in 2 seconds
2
They live their stay
Every interaction enriches the profile: check-in, add-on services, satisfaction surveys, reviews, communications. You learn what they like without asking twice.
Notes, preferences, NPS
3
They return to your hotel
You send a personalized offer at the right moment: anniversary, low season, launch. The guest comes back direct to your site — no Booking in between.
Automated email with offer
Features
Your guest base, organized and actionable
It's not a glorified Excel: it's a layer that connects the booking engine, the PMS and marketing. Every stay makes your CRM smarter.
Stay history
Every booking linked to the profile: dates, room, channel, add-on services, reason for travel. With totals and patterns.
Preferences and notes
Bed, pillow, view, temperature, allergies, anecdotes. Reception sees it all at check-in and delights guests effortlessly.
Advanced segmentation
Filter by nationality, frequency, average spend, reason for travel, season, NPS. Build audiences for campaigns.
Automated surveys
Automatic post-stay send. NPS, rating by aspect, open comment. Aggregated results and per-room breakdown.
Review management
Pull reviews from Booking, Google and TripAdvisor into one inbox. Reply without logging into each platform.
Loyalty discounts
Assign automatic discounts to returning customers. E.g.: −10% from the 3rd stay onwards, no codes.
Connected to everything
Booking Engine, Marketing, PMS and Channel Manager all share the CRM. Once it learns, everyone learns.
Why it matters
A returning customer costs 7× less than acquiring a new one
A guest booking for the second time already knows your hotel, doesn't need you to pay Booking to find them and, most importantly, recommends you.
For your hotel
Build a database, not an Excel
- Every guest is yours, not Booking's
- Reception sees preferences before check-in
- Automatic VIP guest detection
- Segmentation for campaigns that convert
- Unlimited history, no expiry or deletion
- Full export whenever you want
For your guest
Feeling expected, not just served
- "I've booked you the room with the view, as always"
- "No nuts at breakfast"
- Loyalty discounts applied without codes
- Offers that arrive at the right moment
- A short survey, not a 30-question form
- Privacy respected (GDPR, easy opt-out)
Privacy
Your data, not ours
The CRM is GDPR-compliant out of the box: clear opt-in, right to be forgotten, one-click export. We never use your data for anything other than your hotel.
GDPR
European regulation compliance out of the box. Consents, ARCO rights, activity log.
Encrypted data
AES-256 at rest, TLS 1.3 in transit. Daily encrypted backups with 30-day retention.
EU-based servers
Data hosted on European infrastructure (Frankfurt, Madrid). No international transfers.
Yours in the end
If you switch providers, we export your entire guest base in CSV or JSON at no cost. No lock-in.
Real case
41% of bookings now come from returning customers
"Before, reception didn't know if a guest was arriving for the first time or the tenth. Now every arrival is personal. You can see it in our NPS — we went from 7.8 to 9.1 in a year."
Marta Ruiz · Revenue Manager · Hotel Mar Blau
See full case →41%
Repeat rate
9.1
Average NPS
Frequently asked questions
What people ask us about CRM
Does it import the data I already have in my current database?
Yes. We import from Excel, CSV, MySQL, PMS or any reasonable format. We handle deduplication, cleanup and field mapping. Import is included in the rollout.
Is it GDPR compliant?
Out of the box. Explicit consents by channel, processing-activity log, immediate email opt-out. We automatically generate the information needed for your audits.
Does it connect with my current email marketing tool?
Yes. Native integrations with Mailchimp, Brevo, ActiveCampaign, MailerLite, Klaviyo. If you use another, we connect via API or webhook. We also have our own integrated Marketing module if you prefer everything under one roof.
Does it have an API to integrate with other systems?
Documented REST API with webhooks. Events: new booking, check-in, check-out, profile change, survey completed. Useful for BI, Zapier, n8n or any custom integration.
Does it support hotel chains?
Yes. A guest can have a cross-property profile: if they book at your Costa Brava hotel and then at the Mallorca one, both see them with full history. Per-hotel permissions so each team only sees its own data.
How are unsubscribes / opt-outs handled?
Every email carries a one-click unsubscribe link. The opt-out propagates to Marketing and CRM. The booking history is kept (contractual and tax obligation) but the guest is no longer contacted.
How much does it cost?
Flat monthly fee based on number of hotels and volume of active guests. No per-contact cost, no tiers that break as you grow. Request a demo and we'll send you a closed quote within 24h.
Do I need the AlojaPro booking engine to use it?
Recommended but not required. If you use another engine, we can connect it via API. Maximum synergy — automatic returning-customer discounts in the engine, personalized offers — only works with the full stack.
Your guests are more than a name.
Request a 30-minute demo and we'll walk you through the CRM with a complete guest profile live.
No card · No commitment · Team in Calella, Barcelona